Nabru is E-commerce company specializes in manufacturing and retailing self assembly sofas.
We started with prospecting campaigns on October 25th, and in 7 days, we achieved 19 purchases with a spend of £781.03, while the ROAS was 31.79 only on prospecting campaigns. Overall ROAS in October was 29.43 with a spend of £2,129.85 (which was an increase in spending of 78.25% and an increase in revenue of 51.50% compared to September.)
Nabru is E-commerce company specializes in manufacturing and retailing self assembly sofas.
We started with prospecting campaigns on October 25th, and in 7 days, we achieved 19 purchases with a spend of £781.03, while the ROAS was 31.79 only on prospecting campaigns. Overall ROAS in October was 29.43 with a spend of £2,129.85 (which was an increase in spending of 78.25% and an increase in revenue of 51.50% compared to September.)
In November, we had a Black Friday sale, and all advertising efforts were directed towards that. We scaled the spend from an average of £1200 to £8,903.20, while the revenue was £145,288 with a ROAS of 16.32.
From the second half of October, when we first started, our committed staff has been working to optimize advertising performance in a short amount of time. To this aim, they have been developing creatives that are targeted to specific brands, assessing market trends, and developing creative strategies. The goal was quite clear: raise our new client's income while effectively scaling the campaign with a budget.
Key Objectives:
Revenue Surge: Achieve substantial revenue growth within a brief 7-day period.
Cost Optimization: Fine-tune advertising processes to keep desired CPA while significantly increasing spend to maximize overall performance.
Strategic Approach:
October Results Before UNLMTD Intervention 1-24th October:
Ad Spend: £967.98
Purchases Conversion Value: £29,873.00
Number of Purchases: 35
ROAS: 30.86
CPM: £12.95
CPC: £2.60
CPA: £27.66
Overall OCTOBER with UNLMTD Intervention:
Ad Spend: £2,129.85
Purchases Conversion Value: £62,689.00
Number of Purchases: 62
ROAS: 29.43
CPM: £12.36
CPC: £2.12CPA: £34.35
September Results Before UNLMTD Intervention:
Ad Spend: £1,194.85
Purchases Conversion Value: £41,378.00
ROAS: 34.63
Number of purchases: 39
CPM: £11.80
CPC: £2.54
CPA: £30.64
October results After UNLMTD Intervention:
Ad Spend: £2,129.85
Purchases Conversion Value: £62,689.00
Number of purchases: 62
ROAS: 29.43
CPM: £12.36
CPC: £2.12
CPA: £34.35
ROAS Skyrocketed: Since we scaled account spending for 78.25% overall ROAS went down just 15.01% from 34.63 to 29.43.
Revenue Surge: Achieved a substantial revenue increase of 51.50% compared to September to October, with only 7 days of UNLMTD approach!
Cost Efficiency: With an increase in spending, we maintained CPA at a desirable level.
Campaign Restructuring: We decided to open up prospecting, as well as the middle-of-the-funnel, which contributed to overall account success.
The UNLMTD method is best shown by this case study, which emphasizes the importance of strategic spending. The skillful reorganization of the campaign by our team, together with a notable rise in spending, only marginally affected ROAS but greatly increased income for our client. As we acknowledge and celebrate these outstanding outcomes, we reiterate our commitment to using cutting-edge tactics and unshakable resolve to provide our clients with unmatched success.
BLACK FRIDAY:
In November, we had a Black Friday sale, and all advertising efforts were directed towards that. We scaled the spend from an average of £1200 to £8,903.20, while the revenue was £145,288 with a ROAS of 16.32. Historically looking at the account, the revenue has never been higher in a single month. The highest recorded revenue, considering the maximum time frame, was £64,957.68. Last year, for Black Friday—when we weren't managing the account—the revenue was £62,952, but let's consider that it was only a retargeting campaign. The number of purchases in November increased from the average of 40-50 monthly to 118 mostly thanks to Black Friday campaigns.
Note: Client details and industry specifics have been kept confidential to uphold privacy and contractual agreements.
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